Without you really deciding it, your smartphone shares a lot: your location, your habits, and an identifier that follows you from one app to another.
Why it matters
This information mainly serves to build your profile for advertising. The problem is not any single use, but the accumulation: put end to end, this data says a great deal about your life.
Three simple steps
- Reset your advertising ID from time to time in your phone settings.
- Turn off location history if you do not use it.
- Review your apps' permissions and cut those that have no reason to be.
And your memories?
Taking back control also means choosing where your photos live. With Mon Écrin, they are encrypted and hosted in France: they feed no advertising profile, they stay yours.